EURORDIS – Rare Disease Day

The European Organisation for Rare Disease (EURORDIS) gives a voice to rare disease patients living in Europe. EURORDIS is a non-governmental, patient driven alliance of patient organisations and individuals active in the field of rare diseases, dedicated to improving the quality of life of all people living with rare diseases in Europe. EURORDIS wished to hold a Rare Disease Day to raise awareness of rare diseases and advocate on behalf of the millions of people affected by them. One awareness raising activity that EURORDIS was particularly eager to undertake was the development and production of a short advocacy video.

Animo worked closely with EURORDIS and their PR company, Burson Marsteller – Brussels, to create an innovative advocacy video that would catch people’s attention and also send a clear message and raise awareness. The video consisted of a number of individuals that suffered from rare diseases and felt invisible to society. Each individual was captured either in shadows or with their faces covered, to highlight the isolation that they felt due to the lack of awareness for their condition. The resulting video was a moving and thought provoking piece that exceeded all of the client’s expectations and showcased Animo’s creative spirit.